
At this new venue alternative comedy thrived, with many notable comedians gracing the stage including Hannibal Buress, Seth Herzog, Che Bridgett, Dan Ilic, and Pete Davidson. In July 2008 the owners announced their move to close the Manhattan location and move to a much smaller space in Williamsburg, Brooklyn where it now stands at 361 Metropolitan Ave. Hoffman left the company at the end of 2008. Morgan Margolis took over as CEO in 2008. In 2007 The Knitting Factory partnered with XM Satellite Radio to record and broadcast concerts from both Knitting Factory locations. Knitting Factory Presents then promoted a number of mainstream tours throughout the US. In 2006 he oversaw the acquisition of concert promoters Bravo Entertainment and, in 2008, re-branded two of Bravo's clubs (one in Boise, Idaho, and another in Spokane, Washington) as Knitting Factory Concert Houses.

Jared Hoffman, the founder of Instinct Records, which was acquired by Knitting Factory Entertainment in 2002, took over as CEO of the company from Dorf in 2004. Knitting Factory Records was later founded in 1998.ĭorf opened a new club location in Los Angeles in 2000 under the parent company of Knitting Factory Entertainment, KnitMedia. The event became so successful that its name was changed to the New York Jazz Festival. Since 1990, the Knitting Factory has sponsored the What is Jazz? Festival, a two-week long event in several locations in New York City. Within a few years, the venue relocated to a new Manhattan location at 74 Leonard St, which featured a much larger main hall that generally showcased independent rock and pop music, and two smaller subterranean stages that were initially dedicated to avant garde music. The venue was founded as an art gallery, with a performance space and cafe, as well as a home for experimental music. The original location was in Manhattan at 47 East Houston Street, near to CBGB and within walking distance of The Bottom Line. John Zorn was heavily associated with the creative direction of the club in its earliest years. Appel, a lifelong musician, joined as a co-owner and co-manager soon after its founding.

The Knitting Factory was named by Dorf's and Spitzer's childhood friend Bob Appel and songwriter Jonathan Zarov, who derived the name through joking about Appel's experience working in an actual knitting factory. It was founded by Michael Dorf and Louis Spitzer in 1987.
